In an unheated former truck wash in the New England mill town of Fall River, Massachusetts, Roland recruited his children Cheryl and Mark, along with their friend Gilbert Lloyd, to begin designing, manufacturing and selling embroidered branded corporate apparel. Not an easy feat when the cost of embroidery was still many times that of screen printing.

In 1983, they began working with Titliest on the debut release of their entire golf apparel line. Corporate Image Apparel is proud to say Titliest has been a client ever since.

Currently, CIA produces over 1.5 million pieces of embroidery each year from their state-of-the-art 12,000 sq.ft. facility in Fall River. With a steady workforce of 35-45 employees and the newest equipment available, CIA fills 200+ orders per week. Twenty-five years later, Cheryl, Mark and Gil still run the day-to-day operations of the company.